

Qualitative studies
Understand
for better action
The key to a successful strategy lies in an in-depth, nuanced understanding of your market and your customers. Qualitative research allows you to explore your targets’ motivations, perceptions and behaviors in depth, beyond the numbers.

Individual interviews (IDIs)
We conduct in-depth interviews with carefully selected participants to obtain rich, detailed insights. These interviews enable us to understand the personal motivations, attitudes and experiences that influence purchasing decisions and behaviors.
Focus Groups
Focus groups are interactive sessions where participants freely exchange opinions and experiences. This approach highlights social dynamics and emerging trends within your target market.
Participant Observation
By immersing ourselves in your customers' environment, we can directly observe behaviors and interactions in their natural context. This enables us to capture authentic insights that are often inaccessible by other methods.
Observation Participant
Focus groups are interactive sessions where participants freely exchange opinions and experiences. This approach highlights social dynamics and emerging trends within your target market.
Ethnographic Studies
Ethnographic studies delve deep into your customers' lifestyles, revealing cultural and contextual aspects essential to understanding consumer choices and expectations.
Ethnographic Studies
Ethnographic studies delve deep into your customers' lifestyles, revealing cultural and contextual aspects essential to understanding consumer choices and expectations.
Our tools
for qualitative research
- Automated transcription of interviews using speech-to-text solutions
- Breakdown of interviews by theme
- Extraction of your customers' key verbatims
Practical applications
Studies to suit your needs
Innovation
Identify consumer needs and expectations to guide the creation of new products or services.
Brand Strategy
Understand the perceptions and values associated with your brand to refine your positioning
Customer Experience Optimization
Explore friction points and opportunities for improvement throughout the customer journey.
Communication and Advertising
Test and refine your messages to ensure they resonate effectively with your target audience
Our partners


A network of quality partners to meet your needs
Depending on the project, we can call on our freelance partners: recruitment of complex targets, special methodological needs…
Our services
For
Research institutes
- Designing interview guides
- Conducting individual or focus group interviews
- Transcription
- Analysis
- Writing reports or toplines
.
.
For
Companies
- Understanding your needs and translating them into a study methodology
- Drafting the interview guide
- Organization of the study area
- Conducting interviews
- Interview analysis
- Produce a deliverable tailored to your internal needs
.
.